An Experimental Study of the Effects of Organization on Information Retention and Persuasion

Author

Bruce Ashton, Fort Hays Kansas State College

Document Type

Thesis - campus only access

DOI

10.58809/BUWY8703

Date of Award

Summer 1970

Degree Name

Master of Science (MS)

Department

Communication Studies

Advisor

James Costigan

Abstract

The main purpose of this experiment was to discover the effects of organization on information retention and persuasiveness as shown by the examination of results of measurement devices administered to students at Fort Hays Kansas State College who listened to an organized, a partially disorganized, and a totally disorganized speech. One aspect of the uniqueness of this study was in the use of partial disorganization as well as total disorganization as opposed to the studies cited in the review of literature which had used only total disorganization. Also an aspect of the methodology was changed to control the variable of delivery.

Comments

For questions contact ScholarsRepository@fhsu.edu

Recommended Citation

Ashton, Bruce, "An Experimental Study of the Effects of Organization on Information Retention and Persuasion" (1970). Master's Theses. 1264.
DOI: 10.58809/BUWY8703
Available at: https://scholars.fhsu.edu/theses/1264

Rights

© 1970 Bruce Ashton