An Experimental Study of the Effects of Organization on Information Retention and Persuasion

Author

Bruce Ashton, Fort Hays Kansas State College

Department

Communication Studies

Degree Name

Master of Science (MS)

Abstract

The main purpose of this experiment was to discover the effects of organization on information retention and persuasiveness as shown by the examination of results of measurement devices administered to students at Fort Hays Kansas State College who listened to an organized, a partially disorganized, and a totally disorganized speech. One aspect of the uniqueness of this study was in the use of partial disorganization as well as total disorganization as opposed to the studies cited in the review of literature which had used only total disorganization. Also an aspect of the methodology was changed to control the variable of delivery.

Keywords

Speechwriting, Influence and persuasion, Fort Hays State University, Students, Ellis County (Kan.), Memory

Advisor

Dr. James Costigan

Date of Award

Summer 1970

Document Type

Thesis - campus only access

DOI

10.58809/BUWY8703

Recommended Citation

Ashton, Bruce, "An Experimental Study of the Effects of Organization on Information Retention and Persuasion" (1970). Master's Theses. 1264.
DOI: 10.58809/BUWY8703
Available at: https://scholars.fhsu.edu/theses/1264

Rights

© The Author(s)

Comments

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