Master's Theses

Date of Award

Summer 1960

Degree Name

Master of Science (MS)

Department

Economics, Finance, & Accounting

Advisor

Committee Chair

Abstract

This thesis has reviewed some of the early experiments in subliminal perception and the results were evaluated. It was found that subliminal stimulation is possible. The development or subliminal advertising was discussed telling who invented it and when it was first commercially used. The objectives of subliminal advertising were discussed along with the applications and problems to try to determine why subliminal advertising was not successful. A survey was taken or the mid- west states to determine if subliminal advertising had been used in these states. The results indicated that subliminal advertising had never been used. It was discovered in this study that the main reasons for the failure or subliminal advertising were the unacceptable ethics involved, the psychological fears, and the fact that there we r e no regulations on this invisible motivating and compelling force.

Rights

Copyright 1960 Carlos D. Murphy

Comments

Notice: This material may be protected by copyright law (Title 17 U.S. Code).

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