Master's Theses

Department

Economics, Finance, & Accounting

Degree Name

Master of Science (MS)

Abstract

This thesis has reviewed some of the early experiments in subliminal perception and the results were evaluated. It was found that subliminal stimulation is possible. The development of subliminal advertising was discussed telling who invented it and when it was first commercially used. The objectives of subliminal advertising were discussed along with the applications and problems to try to determine why subliminal advertising was not successful. A survey was taken of the mid-west states to determine if subliminal advertising had been used in these states. The results indicated that subliminal advertising had never been used. It was discovered in this study that the main reasons for the failure of subliminal advertising were the unacceptable ethics involved, the psychological fears, and the fact that there were no regulations on this invisible motivating and compelling force.

Keywords

Subliminal perception, Advertisements, Ethics, Psychology, Research, Influence and persuasion

Advisor

Dr. Leonard W. Thompson

Date of Award

Summer 1960

Document Type

Thesis - campus only access

Rights

© The Author(s)

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