Abstract
This study considered the factors that student veterans considered when choosing where to attend higher education. This is a report of results from a survey implemented in a nationwide pilot study. Respondents (N = 111) gave greater weight in college choice to items generally associated with college satisfaction, such as cost, program availability, and supports, over “military friendly”-type marketing. These findings are important to those practitioners and institutions serving student veterans, as there are great time and financial costs that result from ineffective approaches to recruiting and retaining students.
Document Type
Article
Source Publication
Journal of Veteran Studies
Version
Published Version
Publication Date
2024
Volume
10
Issue
3
First Page
23
Last Page
33
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Rights
© The Author(s)
Recommended Citation
Olt, P. A., Whitaker, W., Kastle, S., & Kriley, T. (2024). A Pilot Study of Factors Affecting Student Veterans’ College Choice. Journal of Veterans Studies, 10(1), pp. 310–320. DOI: https://doi. org/10.21061/jvs.v10i1.570
Survey Instrument
Comments
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