Master's Theses

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Date of Award

Spring 1956

Degree Name

Master of Science (MS)


Economics, Finance, & Accounting


Dr. Leonard W. Thompson


In recent years progressive cities have recognized the potential value of purchasing surveys as a method of bettering their commercial facilities. The survey provides statistical information which may be used as a basis for developing new ideas or changing certain methods of merchandising in an effort to serve the consuming public better. Change resulting from such statistics may be minute but any change which comes from much varied information will justify the survey. In addition to the statistical tables provided, many incidental remarks of value come from conversation between interviewer and interviewee. These remarks often are direct suggestions. They provide first hand information from the consumer and in many instances may lead to better business methods .


Copyright 1956 Robert L. Hoar


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