Date of Award
Master of Science (MS)
Dr. George A. Kelly
The field of attitude research may be placed in three categories: 1. Determination of the consensus of public opinion regarding social issues. 2. Attitude measurement techniques. 3. Investigation of the intrinsic psychological nature of human attitudes. This study has to do with the third category. Unless this point is clearly borne in mind, the purpose of the investigation which is reported herein may be obscure. Here we are not concerned with the content of the attitude, but with the mechanism of the attitude. We are studying the attitude to determine its inner characteristic s, its make-up, rather than to show that people like some things and do not like others, or to prove the well-known fact that attitudes do change. We are not interested in whether or not the attitude changes, but in the psychological factors determining the general stability of an attitude.
Copyright 1941 Betty Bennett
Bennett, Betty, "Some Contributions To The Understanding of The Stability of Attitudes" (1941). Master's Theses. 335.