Master's Theses

Document Type

Thesis - campus only access

Date of Award

Fall 2003

Degree Name

Master of Science (MS)


Communication Studies


Carol Haggard


According to Perkins and Higgs (2002), "The Social Identity Model of Deindividuation Effects (SIDE) is perhaps the second most prominent model of Computer-Mediated Communication (CMC) after the Cues-Filtered-Out approach (CFO)" (p. 3). The narrative integration of 44 CMC studies presented here compared these 2 models to find the dominant pattern in CMC. Through the use of the Phi-Coefficient of Association findings confirmed there is no dominant theory. Experimental duration was the important variable and it proved to be the driving force behind the communication process happening in CMC. Studies using shorter duration of communication displayed findings associated with CFO. In contrast, studies using longer duration of communication displayed findings associated with SIDE. Consequently, both CFO and SIDE take place across CMC in accordance to time. The results suggest areas for future research. Limitations of the study were explored. Finally, the importance of these findings to the communication field was examined. Clarification has been given to the communication interactions surrounding CMC and future communication can be improved.


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© 2003 Eric Lee Pfeifer

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