Master's Theses

Date of Award

Summer 2002

Degree Name

Master of Science (MS)

Department

Communication Studies

Advisor

Carol Haggard

Abstract

The Internet can be an important tool in crisis communication, and public relations practitioners need to better understand the Internet in order to utilize it effectively during a crisis. The Internet can add a new element regarding crisis communication in that it provides an immediate informational source during crises. In addition, the Internet can pose a unique threat to a company's reputation if used improperly. Understanding general crisis communication functions will assist practitioners in integrating the Internet during a crisis. This study and its suggested guidelines are useful for companies integrating Internet strategies with a traditional crisis communication plan. However, the study specifically explores a small rural Northwest Kansas telecommunication company and Internet Service Provider. The results of the study showed the company did implement a variety of traditional and Internet strategies, however the company needs to be more proactive in these efforts by developing a crisis communication plan that integrates Internet strategies.

Rights

Copyright 2002 Tamara J. Wellbrock

Comments

Notice: This material may be protected by copyright law (Title 17 U.S. Code).

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