Date of Award
Master of Science (MS)
The purpose of this study was to determine to what extent United States theory of public relations presented in textbooks affected Russian public relations theory analyzed in textbooks. Rhetorical criticism was the methodology used to examine the contents of the chosen textbooks on public relations. Eleven criteria were chosen to analyze the texts including ten major concepts in American theory of public relations. The research was the first attempt ever to identify the dependency between American and Russian theory in public relations and find correlation between theoretical concepts offered by American and Russian scholars. The study showed that American theory had a significant impact on Russian school of public relations. The results of the study were based on the analysis of five American and three Russian textbooks, and therefore, cannot be considered as ultimately right and final. Nevertheless, the review of literature and the study itself showed that a high-level dependency of Russian theory of public relations on American theory existed. The author concluded that the phenomenon of dependency has to be examined in detail in future studies.
Copyright 2000 Ekaterina Tsetsura
Tsetsura, Ekaterina, "Conceptual Frameworks in the Field of Public Relations: A Comparative Study of Russian and United States Perspectives" (2000). Master's Theses. 2801.