Document Type
Thesis - campus only access
Date of Award
Fall 1996
Degree Name
Master of Science (MS)
Department
Communication Studies
Advisor
Willis M. Watt
Abstract
College students' perception of credibility in statewide television news was measured. The measurement was accomplished using the 12-part bi-polar News Credibility Scale copyrighted to the Association for Education in Journalism and Mass Communication (1986). The scale was analyzed using a t-test to determine statistically significant differences from the expected mean. Reliability was established using Chronbach's alpha. The scale produced six statistically significant results. The results indicated that the test population held a dual perception of statewide television news credibility. The participants found the news organizations credible in regard to issues like fairness, accuracy and trust, while perceiving a lack of credibility in areas like respect for privacy and bias.
Recommended Citation
Thomasson, Rod, "Measurement of College Students' Perception of the Credibility of Statewide Television News" (1996). Master's Theses. 2602.
DOI: 10.58809/BYEH5415
Available at:
https://scholars.fhsu.edu/theses/2602
Rights
© 1996 Rod Thomasson
Comments
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