Date of Award
Master of Science (MS)
Willis M. Watt
College students' perception of credibility in statewide television news was measured. The measurement was accomplished using the 12-part bi-polar News Credibility Scale copyrighted to the Association for Education in Journalism and Mass Communication (1986). The scale was analyzed using a t-test to determine statistically significant differences from the expected mean. Reliability was established using Chronbach's alpha. The scale produced six statistically significant results. The results indicated that the test population held a dual perception of statewide television news credibility. The participants found the news organizations credible in regard to issues like fairness, accuracy and trust, while perceiving a lack of credibility in areas like respect for privacy and bias.
Copyright 1996 Rod Thomasson
Thomasson, Rod, "Measurement of College Students' Perception of the Credibility of Statewide Television News" (1996). Master's Theses. 2602.