Master's Theses

Document Type

Thesis - campus only access

Date of Award

Fall 1996

Degree Name

Master of Science (MS)


Communication Studies


Willis M. Watt


College students' perception of credibility in statewide television news was measured. The measurement was accomplished using the 12-part bi-polar News Credibility Scale copyrighted to the Association for Education in Journalism and Mass Communication (1986). The scale was analyzed using a t-test to determine statistically significant differences from the expected mean. Reliability was established using Chronbach's alpha. The scale produced six statistically significant results. The results indicated that the test population held a dual perception of statewide television news credibility. The participants found the news organizations credible in regard to issues like fairness, accuracy and trust, while perceiving a lack of credibility in areas like respect for privacy and bias.


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© 1996 Rod Thomasson

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