Date of Award
Master of Science (MS)
Thomas T. Jackson
College students are quickly becoming a population with one of the fastest rising human immunodeficiency virus (HIV) infection rates that, in turn, will lead to an increased prevalence of acquired immunodeficiency syndrome (AIDS). Researchers propose that a heightened sense of invulnerability is present in this population, making prevention efforts difficult. The present study examined the effects of three different cassette tapes on college students' perceived personal risk, actual sexual practices, and intent to engage in risky behaviors in the future. Subjects listened to either a cassette tape containing education about AIDS, a cassette tape consisting of AIDS education plus a personalized component, or a control cassette tape. Data were obtained through the use of questionnaires measuring perceived personal risk, current sexual practices, and intent to engage in risky behaviors. A pretest/posttest control group design with follow-up was utilized. It was found that subjects who were currently at risk for acquiring HIV and listened to the personalized tape did not have an increased sense of personal risk after being exposed to the tape, and subsequently did not make significant changes in their current behaviors and future intentions. It is, however, hoped that the results of this study might provide a foundation for future research and aid in the design of effective AIDS prevention programs for college students.
Copyright 1994 Lori L. Jenkins
Jenkins, Lori L., "The Effects of Personalized AIDS Messages on Perceived Personal Risk and Sexual Behaviors Among College Students" (1994). Master's Theses. 2461.