Sex-Role Stereotyping and Images of Women in Situation and Domestic Comedies on Prime-Time Television

Author

Gursel Yaktil, Fort Hays State University

Document Type

Thesis - campus only access

DOI

10.58809/IJTV5533

Date of Award

Spring 1991

Degree Name

Master of Science (MS)

Department

Communication Studies

Advisor

Willis M. Watt

Abstract

The purpose of this study was to describe sex-role stereotyping and images of women in situation and domestic comedies on prime-time television. This thesis was a descriptive research study. The researcher used a content analysis method. Sixteen leading female characters in the top ten situation and domestic comedies of 1990 on prime-time television were analyzed by ten coders from different ages, occupations, and gender in the study. The researcher concluded that there were some changes in the portrayal of women in the situation and domestic comedies. Most of the female characters were socially responsible adult women whose lives were characterized by a balance between masculine and feminine features as they related to the outside world and the world of family.

Comments

For questions contact ScholarsRepository@fhsu.edu

Recommended Citation

Yaktil, Gursel, "Sex-Role Stereotyping and Images of Women in Situation and Domestic Comedies on Prime-Time Television" (1991). Master's Theses. 2310.
DOI: 10.58809/IJTV5533
Available at: https://scholars.fhsu.edu/theses/2310

Rights

© 1991 Gursel Yaktil