Master's Theses

Date of Award

Spring 1991

Degree Name

Master of Science (MS)


Communication Studies


Willis M. Watt


The purpose of this study was to describe sex-role stereotyping and images of women in situation and domestic comedies on prime-time television. This thesis was a descriptive research study. The researcher used a content analysis method. Sixteen leading female characters in the top ten situation and domestic comedies of 1990 on prime-time television were analyzed by ten coders from different ages, occupations, and gender in the study. The researcher concluded that there were some changes in the portrayal of women in the situation and domestic comedies. Most of the female characters were socially responsible adult women whose lives were characterized by a balance between masculine and feminine features as they related to the outside world and the world of family.


Copyright 1991 Gursel Yaktil


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