Master's Theses


Communication Studies

Degree Name

Master of Science (MS)


The purpose of this study was to describe sex-role stereotyping and images of women in situation and domestic comedies on prime-time television. This thesis was a descriptive research study. The researcher used a content analysis method. Sixteen leading female characters in the top ten situation and domestic comedies of 1990 on prime-time television were analyzed by ten coders from different ages, occupations, and gender in the study. The researcher concluded that there were some changes in the portrayal of women in the situation and domestic comedies. Most of the female characters were socially responsible adult women whose lives were characterized by a balance between masculine and feminine features as they related to the outside world and the world of family.


Willis M. Watt

Date of Award

Spring 1991

Document Type

Thesis - campus only access


© 1991 Gursel Yaktil


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