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SACAD: John Heinrichs Scholarly and Creative Activity Days

Abstract

We investigate how owner spending (team payroll) affects team attendance in 2022 in Major League Baseball. There are many factors that determine win percentage, so we controlled for win percentage, number of all-stars per team, city population, and which league the team is affiliated with (American League or National League). Attendance is an important revenue generator for teams, and MLB would like to enhance its ability to generate revenue. Average fan attendance is the dependent variable, while team payroll is the primary explanatory variable. The model provides evidence that indicates there is a relationship between team payroll and attendance numbers per home game.

Faculty Advisor

Samuel Schreyer

Department/Program

Economics, Finance, & Accounting

Submission Type

in-person poster

Date

3-29-2024

Rights

Copyright the Author(s)

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