Examining Perceived Justice In Business-To-Consumer E-Commerce: An organizational Justice Theory Perspective

Authors

Wei Sha, Pittsburg State University
Maeve Cummings, Pittsburg State University

Abstract

This study examines the existence of perceived justice in business-to-consumer electronic commerce and its influence on consumer intentions. Perceived justice, a construct mainly examined in management and marketing literature, may play an important role in people’s decision making process when they shop online. Prior information system online trust research shed little light on this important issue. Based on the organizational justice, this study proposes that distributive justice, procedural justice, and interaction justice constitute three dimensions of perceived justice in business-to-consumer electronic commerce. The validity of perceived justice is examined in a nomological network with trusting beliefs and purchase intentions

Volume

5

Issue

2

First Page

20

Last Page

25

DOI

10.58809/QYVF4841

Comments

For questions contact ScholarsRepository@fhsu.edu

Rights

© Fort Hays State University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Sha, Wei and Cummings, Maeve (2009) "Examining Perceived Justice In Business-To-Consumer E-Commerce: An organizational Justice Theory Perspective," Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012): Vol. 5: No. 2, Article 4.
DOI: 10.58809/QYVF4841
Available at: https://scholars.fhsu.edu/jbl/vol5/iss2/4