Self-Marketing Plans: Creating Career Embedded Education & Reinforcing Marketing Concepts

Authors

Christina McCale, Regis University
Richard Delliveneri, Regis University
Lynne Montrose, Regis University

Abstract

While the concept of conduction a Self-Marketing Plan as part of a principles of marketing class is not new, little research has been done to determine what, if anything, students gain from the activity - and no studies on the topic have been done at private or religious based schools. Faculty at Regis College have not only created a model for implementing such a project in the principles of marketing class, but also established a collaborative partnership with the Career Services office to provide the career development information necessary to complete the project. This research study describes the benefits students gain from the project and the skills enhanced. The research also provides an evaluation of how the project has prepared the students for career entry and how the project has reinforced course content.

Volume

4

Issue

2

First Page

1

Last Page

9

DOI

10.58809/AXCW5292

Comments

For questions contact ScholarsRepository@fhsu.edu

Rights

© Fort Hays State University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

McCale, Christina; Delliveneri, Richard; and Montrose, Lynne (2008) "Self-Marketing Plans: Creating Career Embedded Education & Reinforcing Marketing Concepts," Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012): Vol. 4: No. 2, Article 2.
DOI: 10.58809/AXCW5292
Available at: https://scholars.fhsu.edu/jbl/vol4/iss2/2