SACAD: John Heinrichs Scholarly and Creative Activity Days


Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; vertical-align: -0.159375px;">Wijijayanti et al., 2020). This study provides insight into the role that artificial intelligence (AI) currently plays in marketing efforts for tourism organizations in rural communities in the Midwest. It offers strategies of how the industry can assist businesses with the use of AI.

Keywords: artificial intelligence; AI; rural tourism; marketing

Faculty Advisor

Stacey Smith


Applied Business Studies

Submission Type

in-person poster




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