The Importance of Superheroes To The American Comic Book Industry, 1958-1962

Authors

David K. Palmer, University of Nebraska at Kearney

Abstract

This paper explores events surrounding fundamental changes that took place in the American comic industry in the time period 1958-1962. Retrospectively it is argued that these changes set the direction of the industry for at least the next fifty years, where the industry has been dominated by two publishers, Marvel Comics and DC Comics, with a heavy reliance on the superhero genre. Of particular importance is the decline of Dell Comics, the dominant publisher of the 1950s. This transformation is briefly examined through the lens of strategic management, specifically SWOT analysis, as an illustration of potential future research.

Volume

6

Issue

1

First Page

116

Last Page

128

DOI

10.58809/PPAY6555

Comments

For questions contact ScholarsRepository@fhsu.edu

Rights

© Fort Hays State University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Palmer, David K. (2010) "The Importance of Superheroes To The American Comic Book Industry, 1958-1962," Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012): Vol. 6: No. 1, Article 13.
DOI: 10.58809/PPAY6555
Available at: https://scholars.fhsu.edu/jbl/vol6/iss1/13