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Wellness Tourism: An Introduction
Karen Thal
Wellness tourism is a growing segment of the travel industry that focuses on experiences designed to improve physical, psychological, and spiritual well-being. From yoga retreats and spa getaways to outdoor adventures and healthy culinary experiences, this form of tourism reflects a broader cultural shift toward self-care and holistic health. The current textbook introduces wellness tourism in a U.S. context, offering a practical, business oriented overview for undergraduate students. It provides insights into the concept of wellness, defines and examines both the wellness industry and the wellness tourism sub-sector, highlights key trends, explores the motivations of wellness travelers, and explains how wellness destinations and services are designed and managed to support wellness goals. The book also considers marketing and distribution channels, as well as job opportunities within the wellness tourism space.
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Introduction to Professional Development: A Business Communication Approach
Rose Helens-Hart Ph.D. and Rachel Dolechek DBA
This book was created to service the BCOM 210: Introduction to Professional Development course in the Department of Applied Business Studies (ABS) in the Robbins College of Business and Entrepreneurship (RCOBE) at Fort Hays State University (FHSU). The course is required for several ABS majors and a popular elective among RCOBE students. BCOM 210 uses concepts from business communication to assist students in understanding their professional desires and forming a plan for their career futures.
Revised June 2023
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