Abstract

Business communication is vital to solving any business problem. Yet, the uncertainty of the future makes business communication complex and requires organizations to be strategic and have communication agility. This pedagogical case study is used in the collegiate business communication classroom to help frame a business problem. Students reading the case will gain an understanding of a real-life business scenario involving the importance of communication agility and cultural events in a rural community. Students are then challenged to use best practices in business communication to help ensure the future of the community event, Brew Fest.

Document Type

Article

Source Publication

Federation of Business Disciplines Journal

Version

Published Version

Publication Date

2023

Volume

14

Issue

1

First Page

44

Last Page

53

Rights

© 2023 FBDOnline

Comments

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