Most Recent Additions*
The Importance of University Traditions And Rituals in Building Alumni Brand Communities and Loyalty
Mary C. Martin, Emi Moriuchi, Ronda M. Smith, Jill D. Moeder, and Charlene Nichols
The Evolving Service Culture of Cuban Tourism: A Case Study
Tony L. Henthorne, Babu P. George, and Alvin J. Williams
*Updated as of 08/22/19.