Academic Leadership: The Online Journal (2003-2012)
Abstract
It is a fact-of-life that an organization must have a formal vision statement. Like any leadership tool, it is only effective if it is done right. Research has demonstrated time and again that a vision statement can improve organizational performance as well as individual follower performance, but only if the vision contains certain characteristics (Baum, Locke, & Kirkpatrick, 1998; Kirkpatrick, 2004; Kirkpatrick & Locke, 1996; Kirkpatrick, Wofford, & Baum, 2002).
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Recommended Citation
Kirkpatrick, Shelley
(2008)
"How to Build a Better Vision Statement,"
Academic Leadership: The Online Journal (2003-2012): Vol. 6:
Iss.
4, Article 5.
DOI: 10.58809/KLTT3796
Available at:
https://scholars.fhsu.edu/alj/vol6/iss4/5
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Educational Leadership Commons, Higher Education Commons, Teacher Education and Professional Development Commons
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