Competitive Marketing and Planning Strategy in Higher Education

Authors

Darrell Burrell
Brian Grizzell

DOI

10.58809/QJYC4247

Abstract

With growing business markets, an increasingly large pool of nontraditional students, company implemented diversity initiatives, and a dire need for a well-trained workforce; American institutions of higher learning are facing a huge challenge. When it comes to the nuances of sales and marketing, most people do not consider the relevance to colleges and universities. Many colleges and universities are facing some daunting financial challenges. These schools are facing some tremendous perplexities in attracting new students because they tend to cost more than state colleges and university. Liberal arts colleges charge tuitions that range from $15,000 to $25,000, which is lower than an Ivy League institution but much higher than what is charged by public universities and community colleges (Zhao 2002).

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

© The Author(s)

Comments

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Recommended Citation

Burrell, Darrell and Grizzell, Brian (2008) "Competitive Marketing and Planning Strategy in Higher Education," Academic Leadership: The Online Journal (2003-2012): Vol. 6: Iss. 1, Article 7.
DOI: 10.58809/QJYC4247
Available at: https://scholars.fhsu.edu/alj/vol6/iss1/7