The Business of Christianity: The Growing Market For Everything Christian

Authors

Peter A. Maresco, The John F. Welch College of Business

DOI

10.58809/VONZ1783

Abstract

n 2008, McFarland Publishers, Inc. of Jefferson, North Carolina is scheduled to publish my book: The Business of Christianity: The Growing Market for Everything Christian. The premise of this book is to elaborate in some detail how entrepreneurs are marketing products and services to the Christian consumer that have never been marketed before. Before going into what these products and services are, I should point out that these markets have always existed. The difference is, however, that with the attention given to, Evangelism, the religious right and the growth of mega-churches, those with memberships in excess of 2,000, businessmen and women have identified a new niche, Christian consumers looking for products and services with overtly Christian themes.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

© The Author(s)

Comments

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Recommended Citation

Maresco, Peter A. (2007) "The Business of Christianity: The Growing Market For Everything Christian," Academic Leadership: The Online Journal (2003-2012): Vol. 5: Iss. 3, Article 16.
DOI: 10.58809/VONZ1783
Available at: https://scholars.fhsu.edu/alj/vol5/iss3/16