Academic Leadership: The Online Journal (2003-2012)
Abstract
The main purpose of this study is to: Investigate and identify UK online customers’ perceived key elements of hotel websites information contents for purchases decision. Use the key elements identified as ‘measurement indicators’. Evaluate the performance of UK two and three –star hotel websites.
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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Rights
© The Author(s)
Recommended Citation
Ariwa, Ezendu and Olaya, Sarah
(2007)
"IT Governance and Digital Application of Online Customers Expectations,"
Academic Leadership: The Online Journal (2003-2012): Vol. 5:
Iss.
3, Article 11.
DOI: 10.58809/OQCC6067
Available at:
https://scholars.fhsu.edu/alj/vol5/iss3/11
Included in
Educational Leadership Commons, Higher Education Commons, Teacher Education and Professional Development Commons
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