The Management of Creativity: Redux

Authors

Susan Madsen

DOI

10.58809/STXU4530

Abstract

The immediate problem facing the authors was replacing someone with the background and stature of Joseph Abboud with an individual or, as it eventually worked out, four individuals with differing creative backgrounds and levels of success that would be of benefit to the students (in the spring 2006 semester the course was offered to undergraduate business students) enrolled in the course. Replacing Abboud proved to be not as difficult as the authors originally imagined. Within a period of three weeks, four individuals with diverse backgrounds in film, music, sports entertainment, and entrepreneurship were identified and agreed to take part in the newly redesigned course. In hindsight, these individuals created a dynamic new learning environment for the students enrolled in this course, one they could not have benefited from previously.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

© The Author(s)

Comments

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Recommended Citation

Madsen, Susan (2007) "The Management of Creativity: Redux," Academic Leadership: The Online Journal (2003-2012): Vol. 5: Iss. 1, Article 12.
DOI: 10.58809/STXU4530
Available at: https://scholars.fhsu.edu/alj/vol5/iss1/12