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Academic Leadership: The Online Journal (2003-2012)

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Abstract

Many definitions have been resorted to by synthesis of literature in trying to arrive at the word fashion. Jeanette and others define fashion as ‘a continuous process of change in style of dress that is acceptable and followed by large segment of the public at any particular time’, Webster’s New Collegiate Dictionary, defines fashion as ‘the prevailing style during a particular time’. Paul Nystran, an economics Professor who was the first to apply economics to fashion, defined fashion as ‘Nothing more or less than the prevailing style at any given time’.

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