Academic Leadership Journal


A rapidly changing environment threatens the survival of many organizations. The global economy propelled by booming regional economies, new media and information technology, universal consumer cultures, emerging global standards, and opportunities for corporate cost-sharing, has dramatically changed the environment in which organizations exist today (Ohema,1998,p.17). The survival of many organizations is threatened, in part, by reluctance to adapt to the changing environment. “Ecology evolutionary theory suggests that uncertain, volatile environments will support diverse organizational forms and that the apparent winners will fluctuate from time to time as conditions change” ( Hannan and Freeman, 1989, p.27).



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