Castleman, Benjamin J. The 160-Character Solution: How Text Messaging and Other Behavioral Strategies Can Improve Education. Baltimore: Johns Hopkins University Press, 2015. 152 p. ISBN 978I421418742. $22.95. In The 160-Character Solution: How Text Messaging and Other Behavioral Strategies Can Improve Education, Benjamin J. Castleman offers specific approaches for recruiting and retaining college students, especially those students whose socioeconomic conditions may deter them from making informed choices about their education. Castleman asks university stakeholders to be cognizant of the overabundance of information students and their families must wade through when seeking out a university. He suggests the need for more effective communication across relevant mediums, such as text messaging, and he cites case studies where the use of these mediums has increased applications and enrollment. The book is useful for inspiring active, pragmatic approaches to retention and recruitment at any college or university. Further, it seems especially appropriate for the eff orts of state comprehensive universities that often recruit students who have less familiarity with the details involved in navigating a university education.
"The 160-Character Solution: How Text Messaging and Other Behavioral Strategies Can Improve Education, by Benjamin Castleman,"
Teacher-Scholar: The Journal of the State Comprehensive University: Vol. 7:
1, Article 8.
Available at: https://scholars.fhsu.edu/ts/vol7/iss1/8