Master's Theses

Department

Communication Studies

Degree Name

Master of Science (MS)

Abstract

The Internet has brought significant developments and challenges to universities and their publics. Meanwhile, the channels to deliver messages have gradually become digitized through the strong impact of the Internet, which offers an additional channel for public relations practitioners. With a survey conducted at Fort Hays State University (FHSU), this study was designed to investigate the relationship between students’ satisfaction with the FHSU website and their evaluations of the university. This study also provided a practical method for FHSU to evaluate how the university website satisfies the students or other publics.

Advisor

Dr. Andy Stanton

Date of Award

Spring 2010

Document Type

Thesis

Rights

© 2010 Mo Yu

Comments

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Communication Commons

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