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Abstract

This paper proposes an upper division business course, The Business Core Application Seminar, which supports three related notions in business education: integrated learning, active learning and the development of soft skills. The course encompasses a variety of student team projects culminating in a Global Expansion Feasibility Project which is course encompasses a variety of student team projects culminating in a Global Expansion Feasibility Project which is course encompasses a variety of student team projects culminating in a Global Expansion Feasibility Project which is described in detail. The course described has been delivered at a major midwestern university for many years and was recently recognized in an AACSB competition as utilizing creative and unique strategies for advancing the quality of education in business schools.

Volume

8

Issue

1

First Page

43

Last Page

53

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