While the concept of conduction a Self-Marketing Plan as part of a principles of marketing class is not new, little research has been done to determine what, if anything, students gain from the activity - and no studies on the topic have been done at private or religious based schools. Faculty at Regis College have not only created a model for implementing such a project in the principles of marketing class, but also established a collaborative partnership with the Career Services office to provide the career development information necessary to complete the project. This research study describes the benefits students gain from the project and the skills enhanced. The research also provides an evaluation of how the project has prepared the students for career entry and how the project has reinforced course content.
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McCale, Christina; Delliveneri, Richard; and Montrose, Lynne
"Self-Marketing Plans: Creating Career Embedded Education & Reinforcing Marketing Concepts,"
Journal of Business & Leadership: Research, Practice, and Teaching (2005-2012): Vol. 4:
2, Article 2.
Available at: https://scholars.fhsu.edu/jbl/vol4/iss2/2