Academic Leadership: The Online Journal
Abstract
A good reputation can create barriers to competition and inhibit the mobility of rival companies, attract the best supply chain and business partners, create a premium value for a company’s products and services (Sherman 1999, 10). On the one hand, reputation is valuable; it has bottom-line effects on firms. On the other hand, reputation buffers firms from the immediate reaction of stakeholders in their environment when controversial events occur (Schultz et al 2000, 79).
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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
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Recommended Citation
Karak, Turgut
(2008)
"The external shareholders’ impressions regarding corporate reputation in educational organizations,"
Academic Leadership: The Online Journal: Vol. 6:
Iss.
1, Article 20.
DOI: 10.58809/NLNO5738
Available at:
https://scholars.fhsu.edu/alj/vol6/iss1/20
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Educational Leadership Commons, Higher Education Commons, Teacher Education and Professional Development Commons
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