Academic Leadership: The Online Journal


John Adams


Technological, demographic, and competitive changes in distance education (DE) pose complex leadership and strategic issues for community colleges. Leaders must establish institutional and academic objectives, develop financial and technological strategies, and organize, market, and evaluate DE initiatives. Their objectives and strategies should anticipate and help shape the developing competitive environment in which their colleges operate. This qualitative case study examined DE administrative and staff leadership roles, organization structures, and strategies at three Midwestern community colleges with expanding DE programs. Leadership teams were small. New roles and organizational structures were evolving, and the colleges were maintaining strong video delivery while developing online courses and programs.