Academic Leadership: The Online Journal


The dropout rate and academic progression of undergraduates in the business school was defined as very high. This definition has called for investigative procedures through basic testing techniques in selected Information Systems in Marketing modules taught in the business school. An evaluation framework was used with the intent of measuring the students? performance with reference to the level of support mechanism and resources utilised by the student. The research results will be used in enhancing and improving the resource provision and the best way to capture students needs and interest in order to minimise dropout rate and maximise achievement in terms of the academic progression rate. This will lead to development of model(s) for academics and practitioners.