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Abstract

Corporate social responsibility (CSR) is becoming increasingly important to organizations wishing to create a sustainable competitive advantage by attracting quality employees. The focus of this paper is to offer a framework for organizations to create CSR internally using relationship marketing principles. The framework for this propositional development is employee retirement options. The authors discuss the decline of the defined benefit pension plan, the increase in 401 (k) retirement plans, and the issues facing employees. Suggestions are offered regarding how organizations can create employee loyalty and improve corporate social responsibility within their organization by educating employees on their various retirement options.

Volume

2

Issue

2

First Page

300

Last Page

308

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