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Abstract

This study investigates whether significant differences exist across college undergraduates’ grade levels, majors, gender, age levels, and income levels regarding their perceptions of visual aid usage in effective perceptions. These differences were measured by subjecting 226 college undergraduates at a medium sized state university to a Visual Aid Usage Presentation Survey (VAUPS). Principal component factor analysis was performed on collected data, which revealed significant differences in students' perceptions across declared majors and college grade levels on factors. These results suggest that business professors should present visual information according to differing perceptions of effectiveness across majors and grade levels.

Volume

1

Issue

1

First Page

234

Last Page

244

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