A panel data analysis was used to assess the effects of selected team and market variables on attendance in the English Premier League (EPL). The results confirmed that (a) winning percentage remained a determinant for increasing attendance: (b) soccer consumers of tile EPL were from middle and lower socio-economic classes: (c) newly built or renovated stadiums were significant in increasing attendance, but this only appeared valid for an initial few years: (d) a competitive attitude among spectators between rival teams promoted loyalty, and team identification, consequently increasing attendance; and (e) a promotional strategy of cross-market territories is advisable for sport marketers to increase attendance in EPL games.
Pan, David; Baker, John; Zhu, Zhen; and Argent, Elisa
"AN ECONOMETRIC ANALYSIS OF PANEL DATA FOR TEAM PERFORMANCE, MARKET CHARACTERISTICS, AND ATTENDANCE IN ENGLISH PREMIER LEAGUE,"
Journal of Business & Leadership (2005-2012): Vol. 1
, Article 23.
Available at: http://scholars.fhsu.edu/jbl/vol1/iss1/23