Rediscovering SWOT Analysis: The Extended Version

Authors

Kwamena Nyarku
Gloria Agyapong

DOI

10.58809/KIQL1002

Abstract

SWOT analysis was developed to help companies define their strategies in the context of the ever emerging and competitive business environments. This decision-making tool owes its name to the fact that it examines the strengths and weaknesses within the firm, as well as the opportunities and threats of the external market. According to Meyer (2003), the SWOT analysis suggests that a sound strategy should match the firm’s strengths(S) and weaknesses (W) to the opportunities (O) and threats (T) encountered in the firm’s environment. It is meant to spark strategic insight and distil fragmentary facts and figures into coherent backdrops for strategic planning (Mintzberg, 1994).

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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

© The Author(s)

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Recommended Citation

Nyarku, Kwamena and Agyapong, Gloria (2011) "Rediscovering SWOT Analysis: The Extended Version," Academic Leadership: The Online Journal: Vol. 9: Iss. 2, Article 28.
DOI: 10.58809/KIQL1002
Available at: https://scholars.fhsu.edu/alj/vol9/iss2/28