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Academic Leadership Journal

Abstract

Two Chief Executive Officers (CEOs) are having a bite of lunch. One of the CEOs complains to the other, “You know, my company is just not making it. We can’t seem to ‘keep up with the Jones.’ Everywhere I look our competitors are making gains on our territories while we lose ground. They’re expanding while we are not. They’re earning an ‘A team’ reputation, while we’re stuck with a ‘C’. I just don’t know how to turn things around.

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