Academic Leadership Journal


Two Chief Executive Officers (CEOs) are having a bite of lunch. One of the CEOs complains to the other, “You know, my company is just not making it. We can’t seem to ‘keep up with the Jones.’ Everywhere I look our competitors are making gains on our territories while we lose ground. They’re expanding while we are not. They’re earning an ‘A team’ reputation, while we’re stuck with a ‘C’. I just don’t know how to turn things around.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.