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Academic Leadership Journal

Abstract

To initiate the governmental strategy in Thrust 2 of the Ministry of Higher Education Strategic Plan Core Thrusts launched in 2007, and to nurture “First Class Mentality”, in the currently running Ninth Malaysia Plan (2005-2010); the need is vital for the educational sector to pick up the drive to manifest it. The second thrust emphasizes on the strategy to raise the capacity for knowledge and innovation. For that, it is apt that the academia contributes towards the effort to achieve excellence. In addition, its fourth thrust that is enhancement in teaching and learning; and the fifth thrust that is strengthening further initiatives in research and innovation are greatly emphasised in response to the ever changing environment and global competitiveness (Kamaruzaman & Siti Akmar 2008). These are basis in which the initiative for writing and publication amongst academics can be established.

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