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Academic Leadership Journal

Abstract

Trained manpower that can infuse order into the system is the need of the hour. This could be the most important contribution of well-managed companies that have developed a sound management cadre. Commercial organizations are best equipped to play a critical missionary role for two reasons- their vast and influential presence as also sound environmental management which is good business. Issues of social perspective now occupy important boardroom space. Corporate houses traditionally employing managerial skills to enhance the bottom line and shareholders value are increasingly reexamining their managerial skill and policy mix. There is yet unrecognized but a significant corporate demand for managerial resources which understand the social dynamics. For a long time there has been a tradition of combining business and society to meet the needs of academic study and public policy, but its primary concern has been to regulate and motivate business rather than re-orienting and training business personnel to work for public good.

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