•  
  •  
 

Academic Leadership Journal

Abstract

It is a fact-of-life that an organization must have a formal vision statement. Like any leadership tool, it is only effective if it is done right. Research has demonstrated time and again that a vision statement can improve organizational performance as well as individual follower performance, but only if the vision contains certain characteristics (Baum, Locke, & Kirkpatrick, 1998; Kirkpatrick, 2004; Kirkpatrick & Locke, 1996; Kirkpatrick, Wofford, & Baum, 2002).

Share

COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.