How to Build a Better Vision Statement

Authors

Shelley Kirkpatrick

DOI

10.58809/KLTT3796

Abstract

It is a fact-of-life that an organization must have a formal vision statement. Like any leadership tool, it is only effective if it is done right. Research has demonstrated time and again that a vision statement can improve organizational performance as well as individual follower performance, but only if the vision contains certain characteristics (Baum, Locke, & Kirkpatrick, 1998; Kirkpatrick, 2004; Kirkpatrick & Locke, 1996; Kirkpatrick, Wofford, & Baum, 2002).

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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Rights

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Comments

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Recommended Citation

Kirkpatrick, Shelley (2008) "How to Build a Better Vision Statement," Academic Leadership: The Online Journal: Vol. 6: Iss. 4, Article 5.
DOI: 10.58809/KLTT3796
Available at: https://scholars.fhsu.edu/alj/vol6/iss4/5