A good reputation can create barriers to competition and inhibit the mobility of rival companies, attract the best supply chain and business partners, create a premium value for a company’s products and services (Sherman 1999, 10). On the one hand, reputation is valuable; it has bottom-line effects on firms. On the other hand, reputation buffers firms from the immediate reaction of stakeholders in their environment when controversial events occur (Schultz et al 2000, 79).
"The external shareholders’ impressions regarding corporate reputation in educational organizations,"
Academic Leadership Journal: Vol. 6
, Article 20.
Available at: http://scholars.fhsu.edu/alj/vol6/iss1/20