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Academic Leadership Journal

Authors

Turgut Karak

Abstract

A good reputation can create barriers to competition and inhibit the mobility of rival companies, attract the best supply chain and business partners, create a premium value for a company’s products and services (Sherman 1999, 10). On the one hand, reputation is valuable; it has bottom-line effects on firms. On the other hand, reputation buffers firms from the immediate reaction of stakeholders in their environment when controversial events occur (Schultz et al 2000, 79).

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