Reputation management strategy is a professional service which is more recent than other service sectors and it helps, supports organizations. Interest in reputation management first increased in 1990 in USA. With subsequent “Most Admired Corporations” research done by Fortune Magazine, reputation management started drawing attention in global market (Deephouse 2002).
"Reputation Management in Educational Organizations: Suggestion of a New Model,"
Academic Leadership Journal: Vol. 6
, Article 17.
Available at: http://scholars.fhsu.edu/alj/vol6/iss1/17