Academic Leadership Journal


Turgut Karak


Reputation management strategy is a professional service which is more recent than other service sectors and it helps, supports organizations. Interest in reputation management first increased in 1990 in USA. With subsequent “Most Admired Corporations” research done by Fortune Magazine, reputation management started drawing attention in global market (Deephouse 2002).



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.