Academic Leadership Journal


The main purpose of this study is to: Investigate and identify UK online customers’ perceived key elements of hotel websites information contents for purchases decision. Use the key elements identified as ‘measurement indicators’. Evaluate the performance of UK two and three –star hotel websites.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.