The main purpose of this study is to: Investigate and identify UK online customers’ perceived key elements of hotel websites information contents for purchases decision. Use the key elements identified as ‘measurement indicators’. Evaluate the performance of UK two and three –star hotel websites.
Ariwa, Ezendu and Olaya, Sarah
"IT Governance and Digital Application of Online Customers Expectations,"
Academic Leadership Journal: Vol. 5
, Article 11.
Available at: http://scholars.fhsu.edu/alj/vol5/iss3/11